Imagine driving through life with a force field – a barrier that takes every hit, braves the elements, and keeps your view crystal clear. That’s what XPEL’s all-new Windshield Protection Film (WPF) offers, creating a layer of defense as reliable as a sci-fi shield, right here on Earth. Unveiled at the 2024 Specialty Equipment Market Association (SEMA) show, our WPF is ready to guard against whatever the road throws your way. And with collaborations with Tesla and Kia, we’re pushing the boundaries of vehicle protection for everyday and adventure-driven drivers alike. Read on to learn how XPEL is redefining automotive resilience with highlights from SEMA 2024.

Debuting Durability: XPEL Windshield Protection Film (WPF)

Our Windshield Protection Film, designed to keep your windshield intact and free from costly repairs, officially launched at SEMA 2024. For the first time, attendees witnessed WPF in action and experienced its durability and clarity. Following its showcase, WPF will be available for purchase on our website, with rollouts to XPEL dealers soon. Keep an eye on our website and social channels for updates!

Tailor-Made for Tesla: PRIME Window Films

Our presence at SEMA includes exciting new collaborations with Tesla, where we’re spotlighting XPEL PRIME window films alongside our WPF on a Tesla Model 3. The PRIME series offers exceptional heat rejection, UV protection, and privacy—perfect for Tesla’s sleek aesthetic and energy efficiency. Tesla owners across the U.S. and Canada can now book and install our PRIME window film through XPEL, giving them instant access to XPEL warranties, certified dealer locations, and more.

Kia Kits: Kia and the Offroad Community

This year’s show was also a launchpad for our collaboration with Kia North America. We’ve outfitted three Kia models, including a Sorento SUV with XPEL STEALTH™ Paint Protection Film, PRIME XR PLUS nano-ceramic window film, and FUSION PLUS™ ceramic coating. For the offroad and overlanding community, one Kia Sorento with tasteful offroad mods was prominently displayed in our booth, showcasing how XPEL’s protective films complement rugged builds. This collaboration underscores XPEL’s appeal to both everyday drivers and adventure enthusiasts alike.

Conclusion

Whether you’re a Tesla enthusiast, a Kia driver, or just passionate about automotive innovation, XPEL’s lineup at SEMA 2024 highlighted our commitment to advancing vehicle protection. Check back on our website for post-event updates and see these breakthroughs firsthand as we continue to redefine automotive protection.