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Marketing Manager- Dealer + Dealership (San Antonio, TX)

Published On 7/13/2022

Summary

XPEL, Inc. (Nasdaq: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings and commercial/residential flat glass film, is currently seeking a Dealer Marketing Manager. 

Summary We are seeking a Dealer Marketing Managerto develop and implement marketing plans and campaigns to promote the XPEL brand in key in focus markets where XPEL has company operated installation centers.

Core Duties

·         Establish actionable strategies and tactics across agreed upon corporate objectives

·         Work directly with Marketing Management to develop annual Consumer Marketing Plan

·         Establish an annual operating budget based on approved plan and monitor on monthly basis

·         Work with team in development of tactics that address each consumer-based objectives

·         Develop creative elements and messaging that reinforces the agreed upon brand/product strategies

·         Be responsible for consistent consumer-facing messages throughout marketing initiatives

·         Ensure all initiatives address brand awareness building tactics have pre-established criteria and have evaluation methodology built into each. 

·         Evaluate effectiveness/impact of each plan initiative through quantifiable methods

·         Research and identify opportunities to grow brand (and/or product) awareness

·         Work with departmental leaders to ensure initiatives meet company objectives

·         Other duties as assigned

Job Requirements

  • 5-7 years of product/service/brand management experience. National/global level preferred.
  • Possess a proven ability to market through dealer/wholesaler/distributor network
  • Have strong analytics experience in both methodology development and data analysis
  • Extensive strategy development experience, preferably on national/global level
  • Experience in traditional and non-traditional communications formats
  • Strong trade-specific digital experience. Digital Marketing (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy and tactical development.
  • Exercise excellent judgment and make recommendations that balance the needs of key stakeholders
  • Have a strong sense of urgency, integrity and impeccable professionalism in representing the Brand and company
  • Ability to travel up to 25%