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XPEL Technologies Corp. Hires Financial Officer

Published On 10/27/2004


– Public Company Experience –
– Improved Internal Financial Controls –
– Increased Investor Confidence –

SAN ANTONIO, TEXAS, October 27, 2004…Nevada-based XPEL Technologies Corp. (“XPEL”- CNQ: XPEL.U) announced today the recent hiring of J. Christopher Cuevas, Certified Public Accountant, as its Chief Financial Officer (“CFO”). Mr. Cuevas brings to XPEL a high-level of public company experience with both AMEX and NASDAQ listed entities. He has been charged with the responsibilities of budgeting, treasury, audit, reporting (internal and external), operational analysis, human resources, tax strategies, financings (identification and qualification), as well as due diligence and assimilation associated with any future merger and acquisition activity.

W. Rege Brunner, XPEL’s Chairman and CEO, stated, “Chris Cuevas is a great addition to the XPEL executive team. He is an effective manager, and a quality individual with highly regarded professional ethics and standards. He brings senior-level public company experience to our organization, which translates into more sophisticated and ever-improving internal financial oversight and controls. Over his career, Chris has built a skill set to diligently manage not only the financial components of the organization, but also the extensive external reporting requirements from being a publicly traded company.” Mr. Brunner further commented, “In today’s business environment, the CFO is no longer just a financial integrator, but really a “Chief Value Officer,” one who bridges the organization of today with a vision for tomorrow, and Chris is just that.”

XPEL Technologies Corp. (, publicly traded on the Canadian Trading and Quotation System Exchange (, is the worldwide leader in the electronic delivery of top automotive aftermarket products, utilizing the Web as an integral component for its design, manufacturing, distribution and customer relationship strategies. The Company’s DAP software utility offers Dealers the industry’s most efficient and productive tool set for better serving customers with “best of breed” solutions. XPEL has clear advantages over the competition through its proprietary corporate framework consisting of an expansive library of installation-friendly window tint, paint and headlight protection products, coupled with a unique web-based remote manufacturing and distribution software, superior installation training curriculum and facilities, and established and growing sales distribution channels.

The CNQ has not reviewed and does not accept responsibility for the adequacy and accuracy of this information.

Company Contact:

Ryan Pape
Chief Executive Officer

Investor Relations:

John Nesbett/Jennifer Belodeau
Institutional Marketing Services (IMS)
(203) 972-9200