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XPEL Announces Official Partnership With The Rolex Sports Car Series And Grand-am

Published On 1/3/2008


– Exclusive Three-Year Partnership Agreement –
– XPEL Paint Protection Film to be Installed on Cars Competing in the Series –

San Antonio, Texas – January 3, 2008 – XPEL Technologies Corp. (TSXV: DAP.U) announced today an official partnership with the Grand-Am Rolex Sports Car Series and designation as official category partner of Grand-Am. This three-year contract commences in 2008 through the completion of the 2010 season. XPEL is also proud to be the sponsor of the XPEL Daytona Prototype Pole Award. The official press conference announcing the partnership will take place during the Rolex 24 at Daytona starting on January 26, 2008.

XPEL’s Chief Executive Officer, Steven J. McAuley explained, “XPEL and racing are a natural fit. By having XPEL Paint and Headlight Protection Films on their cars, the race teams will save time and money. XPEL products protect the car’s paint and headlights, not to mention sponsor decals, from the inevitable damage caused by road debris during the race.” Mr. McAuley added, “In addition to benefitting the racing teams, our partnership with the Rolex Sports Car Series and Grand-Am puts our name and products in front of thousands and thousands of very loyal fans throughout the country.”

Grand-Am President Roger Edmondson elaborated on the XPEL Grand-Am partnership and stated, “The Daytona Prototypes and GT machines of the Rolex Series are going to be very excited to receive XPEL paint and headlight protection products on their cars. Grand-Am is very pleased to have XPEL on board as our exclusive category partner.” Mr. McAuley further commented, “This partnership demonstrates one more way that XPEL is dedicated to promoting our industry, which will ultimately grow the businesses of our valued installer partners.”

About XPEL Technologies Corp.
With distribution channels in Europe, Asia, Middle East and Australia, XPEL Technologies Corp. is the worldwide leading supplier of automotive survival products. XPEL manufactures automotive paint and headlamp protection products, sells and distributes window tint products and industry tools and equipment and is the developer of the Design Access Program software. XPEL sells its products directly to consumers and installer partners, providing them everything they need to develop a thriving paint protection business. In addition to its expansive line of products, the Company offers installation training and marketing support, making it the premier source for dealers and installers of paint protection products. XPEL is publicly traded on the TSX Venture Exchange. Additional information can be found on the Company’s website at

About Grand-Am
The Grand American Road Racing Association, which operates and sanctions the Grand-Am Rolex Sports Car Series presented by Crown Royal Cask No. 16, is the premier road racing organization in North America and Mexico. The 15-race 2008 Rolex Series delivers professional sports car racing to key markets throughout North America and is televised in the United States and Canada on SPEED and distributed globally through ESPN International. With title sponsorship support from Rolex Watch, USA and presenting sponsorship from Crown Royal Cask No. 16, the Rolex Series showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry’s leading constructors and the world’s top automobile manufacturers. Learn more about Grand-Am at

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy and accuracy of this information.


Company Contact:

Ryan Pape
Chief Executive Officer

Investor Relations:

John Nesbett/Jennifer Belodeau
Institutional Marketing Services (IMS)
(203) 972-9200