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Reflex Introduces "Pre-Cut" Window Tint Product At First Annual Dealer Conference

Published On 4/30/2004

REFLEX INTRODUCES "PRE-CUT" WINDOW TINT PRODUCT AT FIRST ANNUAL DEALER CONFERENCE

- Unlimited Free Access for X-Pel DAP Dealers - - Increased Plotter Functionality Offering More Products - - Improved Efficiencies Through Reduced Installation Times -

SAN ANTONIO, TEXAS, April 30, 2004...Reflex Enterprises, L.L.C. ("Reflex") announced today the release of its X-Pel Window Tint product set to complement its industry leading Paint and Headlight protection product lines. These "pre-cut" computer generated Window Tint patterns are unlimited and "free" to X-Pel Design Access Program (DAP) Dealers. The DAP is a "free" software tool allowing X-Pel Dealers access to the Companys large database of automotive aftermarket products by utilizing the Internet. Tim Hartt, Reflex Senior Vice President, stated, "The DAP software does away with traditional means of product manufacturing and associated distribution. Using the DAP means no more delayed orders, damaged goods or freight charges. The DAP offers the highest in consumer satisfaction, by allowing our Dealers to remotely manufacture vehicle-specific window tint, paint and headlight protection kits in real-time." W. R. Brunner, Reflex Chairman and CEO, commented, "Adding window tint patterns to the DAP utility gives our Dealers increased capabilities to cross-sell consumers three separate and distinct automotive products, while simultaneously improving installation efficiencies. Our design team has taken into account every consideration when building the industrys latest and most advanced database of commercially viable "pre-cut" products. Reflex embraces the tedious burden of product design, so our Dealers can focus their attentions on the more important tasks of marketing, selling and serving their customers." Reflex Enterprises, L.L.C. (www.xpel.com) is the leader in electronic delivery of top automotive aftermarket products, utilizing the Web as an integral component of its design, manufacturing, distribution and customer relationship strategies. The Companys DAP software utility offers Dealers the industrys most efficient and productive tool set for better serving customers with "best of breed" products. Reflex has clear advantages over the competition through its proprietary corporate framework consisting of an expansive library of installation-friendly window tint, paint and headlight protection products, coupled with a unique web-based manufacturing and distribution software, superior industry training curriculum/facilities, and established and growing sales distribution channels.
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Company Contact: Ryan Pape Chief Executive Officer 210-678-3700
Investor Relations: John Nesbett/Jennifer Belodeau Institutional Marketing Services (IMS) (203) 972-9200 jnesbett@institutionalms.com