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Reflex Enterprises Launches Dealer Web Site

Published On 2/26/2004

REFLEX ENTERPRISES LAUNCHES DEALER WEB SITE

- Improved Functionality - - X-Pel Dealer Community Connectivity - - Increased Productivity -

SAN ANTONIO, TEXAS, February 26, 2004...Reflex Enterprises, L.L.C. ("Reflex") announced today the introduction of its new Dealer-side website at www.xpel.com. Prior to the new improvements, the Reflex site always offered a separate Dealer log-in capability, primarily for viewing wholesale product pricing. The most significant enhancement to the new site is the ability for an individual Dealer to chat with the entire community of X-Pel Dealers for exchanging installation, software, and marketing tips. This peer-to-peer connectivity is accomplished through a forum board with topics ranging from General Discussion, Industry News and Announcements, Installation Techniques, and Software Operation. Additional features to the site include: - Dealer and Design Access Program (DAP) Application and Approval Capabilities - Real-Time Reservation and Payment for Installation Training Classes - Changing of Account Passwords - Credit Card Management for Monthly Design Access Program Fees Reflex Senior Vice President, Tim Hartt, stated, The ability for our Dealers to log-in to the site is nothing new, however, the previous functionality was fairly limited. These added features are just the beginning, but a very necessary first step in building the industrys premier on-line Dealer support tool. In the future, our Dealers can expect to see vastly enhanced functionality for improving their overall business performance and industry knowledge. With an underlying sense of urgency, Reflex is always committed to improving its Dealers productivity, and these new upgrades are evidence of this commitment. Reflex Enterprises, L.L.C. (www.xpel.com) is the leader in electronic delivery of top automotive protection products, utilizing the Web as an integral component of its design, manufacturing, distribution and customer relationship strategies. The Companys DAP software utility offers Dealers the industrys most efficient and productive tool set for better serving customers with best of breed products. Reflex has clear advantages over the competition through its proprietary corporate framework consisting of an expansive library of installation-friendly paint and headlight protection products, a unique web-based manufacturing and distribution software, superior industry training curriculum/facilities, and established and growing sales distribution channels.
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Company Contact: Ryan Pape Chief Executive Officer 210-678-3700
Investor Relations: John Nesbett/Jennifer Belodeau Institutional Marketing Services (IMS) (203) 972-9200 jnesbett@institutionalms.com