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Director of Marketing

Published On 6/14/2019

Location: San Antonio, Texas
Department: Marketing
Reports to: CEO


XPEL is looking for a Director of Marketing with solid business sense and proven marketing management expertise who is comfortable operating in a growing, fast moving and dynamic environment. You will be overseeing a team of professionals to drive XPEL’s overall marketing strategy across all products, geographies and channels. While XPEL has products in multiple verticals, most of the revenue is in the Automotive industry, so deep passion, knowledge and experience is mandatory. XPEL intends to grow the marketing team substantially and prefers to take in-house most all aspects of marketing from strategy to creative to social media. As a result, hiring, recruiting and designing the dynamics a growing team are critically important. This position is based at XPEL’s Corporate Headquarters in San Antonio, Texas. Relocation is available.

Major Job Responsibilities:

  • Lead and grow teams of marketing and creative professionals, including creative, events, social media and analyst positions
  • Develop and implement and monitor overall brand strategy in a growing environment with multiple product lines sold through multiple channels in many countries
  • Develop deep analytical processes and reporting to track and improve the company’s overall performance, particularly in areas of social media and paid search
  • Manage to an annual marketing budget; work with various stakeholders in setting the budget and managing expenses
  • Work closely with product management team to define marketing materials and programs.
  • Ensure the XPEL brand remains the most respected brand in its respective industries.



  • Strong passion for all things automotive.
  • Bachelor’s degree in a relevant field or equivalent practical experience
  • 5+ years successfully leading a marketing team.
  • Broad knowledge in all aspects of marketing, including: media, planning, analysis
  • Experience operating internationally is a plus

Salary Information:

  • Base pay is based on experience
XPEL is an equal opportunity employer. Forward all inquiries to