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Social Media and Content Manager (San Antonio, TX)

Published On 9/7/2023

Location: San Antonio, TX
Department: Marketing
Reports to: Michael C Mejia

SummaryWe are seeking a dynamic, detail-oriented Social Media and Content Manager to join our growing Marketing team. The Social Media and Content Manager will play a critical role in elevating XPEL's brand awareness, engagement, and community-building efforts through strategic content creation and dissemination.

Core Duties

Social Media Management

·         Develop and execute a robust social media strategy across platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

·         Partnering with media team to develop compelling, innovative, and engaging content that aligns with XPEL's brand image and marketing goals. This includes posts, videos, images, and comments. Ensure a regular content schedule for consistent engagement.

·         Represent XPEL across social channels as the sole voice of the brand. Maintain the brand's tone, personality, and values consistently across all social platforms.

·         Monitor, manage, and respond to social media activity and customer inquiries.

·         Plan and oversee the scheduling of posts, stories, and other interactive elements to maximize reach and engagement.

·         Keep abreast of the latest social media best practices, technologies, and industry trends. Communicate these insights to the marketing team and integrate them into the social media strategies.

·         Collaborate with other departments (e.g., product development, sales) to manage brand reputation, coordinate promotions, and increase reach.

·         Analyze key metrics and adjust strategy as necessary.

Content Creation and Management

·         Research, write, edit, and publish engaging, informative blog posts, articles, and other written content.

·         Coordinate with the graphic design team to create visually compelling media elements.

·         Collaborate with the Sales and Product teams to generate product-focused content that educates and inspires.

·         Conduct SEO optimization for all written content.

Job Requirements

·         Bachelor's degree in marketing, communications, or a related field.

·         5+ years of experience in social media management with a proven track record of growing social media channels and driving engagement.

·         Strong understanding of social media algorithms and best practices.

·         Excellent written and verbal communication skills, including copywriting and editing.

·         Knowledge of social media advertising platforms, including Meta Business Suite, Twitter Ads, LinkedIn Ads, and more.

·         Proficiency in social media management tools, such as Hootsuite, Buffer, Sprout Social, or similar.

·         Analytical mindset with experience in using social media analytics tools to track and report on social media performance.

·         Ability to manage multiple projects at once, work under pressure, and meet deadlines.

·         Passion for social media and a drive to stay up-to-date with emerging trends and technologies.

XPEL, Inc.  is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity