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Social Media Coordinator

Published On 11/27/2018

Location: San Antonio, Texas
Department: Marketing
Reports to: Marketing


As our Social Media Coordinator, you will be responsible for creating content and delivering a unique voice and tone that brings the brand to life on one of our most impactful marketing channels.

Major Job Responsibilities:

  • Execute our day-to-day content plan on all social media platforms.
  • Create thumb-stopping content that inspires engagement and consideration.
  • Grow the business presence across social media channels and communities, including, but not limited to Instagram, Facebook, Twitter, Yelp, LinkedIn, and YouTube.
  • Measure and report performance, use analytics to determine future posting strategy and to provide feedback to marketing team for future content strategy.
  • Own the development and maintenance of a content calendar, for daily operational use and forecasting/planning social needs.
  • Support other marketing, branding and promotional activities as necessary to reinforce XPEL’s sales and marketing objectives.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications.
  • Potential travel to events to capture content for social platforms.


Minimum Qualifications:

  • Strong passion for social media.
  • Strong passion for the automotive industry.
  • Bachelor’s degree or relevant experience in social media, marketing and/or communications.
  • 1-2 years of professional social media experience.
  • Minimum 1 year writing, editing and crafting content for the social media space.
  • Excellent knowledge of Facebook, Twitter, Instagram and other relevant platforms.
  • Excellent communication skills. Word-savvy and detail-oriented.
  • Enjoys interacting with people and resolving customer service/support-related issues.
  • Demonstrate initiative and independence, is consistent and dependable.
  • Excellent organization skills; ability to manage multiple deliverables and prioritize based on customer needs.
  • Photography experience preferred.

Knowledge, Skills, And Abilities:

  • Strong will to produce, implement, and complete projects with a sense of urgency & efficiency.
  • Knowledge of brand management and experience in developing creative concepts and communicating needs to designer.
  • Knowledge of digital marketing current best practices.
  • Working knowledge and experience in paid social media initiatives.
  • Positive and creative energy with attention to detail.
  • Some knowledge of Adobe CC preferred.
  • Working knowledge & ability to execute best use of video or live streaming interfaces.

Salary Information:

  • Base pay is based on experience