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XPEL Dealer Conference 2017 Celebrating 20 Years


We would like to thank everyone who attended the XPEL Dealer Conference in San Antonio, Texas. It was an absolute blast, and we cannot wait for next years event. If you missed the Dealer Conference, be sure to keep and eye out for next year’s event, dates will be coming soon. Over the course of two days, we had more than 120 attendees from our worldwide network of XPEL installers descend upon the Marriott River Center in downtown San Antonio. We were fortunate to have many great guest speakers ranging from Indy Car Winner, Graham Rahal, to Bobby Bowden, the legendary Florida State Seminoles head coach.


In addition, we had speakers from all different networks, including experts in social media, branding, and search engine optimization, all designed to help you, our customer, to build your business and brand.

Aside from the guest speakers, show attendees were welcomed with various breakout sessions which focused on key points and topics to help them with their business and make a stronger impact in their market, more details below. The heavy hitter was the installation contests for both Paint Protection Film and Window Film . Contestants could choose to enter both contests to win a grand prize of five thousand dollars! The winning didn’t stop at first place, we also had cash prizes for second, third, and fourth place. Overall, it was a successful weekend and we thank you, our customers for attending.

Installation Contest

When we announced that there was going to be an installation contest, with over $14,000 in cash prizes, we had a flood of interest to install both Window Film and Paint Protection Film. Combined, we had more than eighty installers competing to win the title o The PPF competitors had to install XPEL Installer for Window Film and Paint Protection Film XPEL ULTIMATE on one full fender for the first round, a 24″ partial hood kit for the second round and full front bumper for the final round. The Window Film competitors had to tint one roll-up window for round one, the opposite roll-up window for round two, and the back window for the final round. Competition winners are announced below.


We’d also like to thank Northside Ford, for lending us six, 2017 Ford Mustangs for the installation competition.

Install Competition Winners


Paint Protection Film:

1st Place was Chris West of CCA Motorsport 2nd Place was Nick Blek of Premier Auto Armor 3rd Place was Gabriel Stefan of Protex Canada 4th Place was Lance Pugh of Clear Pro



Window Film:

1st Place was Steve Valiquette of Protex Canada 2nd Place was Jose Castano of Affordable Window Tinting 3rd Place was David Dellinger of Dellinger Inc 4th Place was Ron Talley of Midwest Tinting



Breakout Sessions

Aside from the amazing line up of our guest speakers, we had breakout sessions that covered topics to help our installers with growing their business and becoming a better installer. Throughout the course of two days, we had sessions that included: Dealer Panel – Driving Price, Search Engine Optimization with Bill Leake, PRIME Window Film, DAP Q&A and PPF Installation Advanced Training Q&A. For those that attended, which did you like the best? If you will be attending Dealer Conference 2018, what more would you like to see for the breakout sessions?


Day 1 Guest Speakers

Graham Rahal – Taking home his first national championship race car win at Road America in 2003 to standing in the winner’s circle at several recent Indy Car events, including a win at Texas Motor Speedway last year. This 9 year veteran of Indy Car has competed at the highest level and is only getting better.

Jared Guynes – Beginning his professional career in 2004 as a graphic artist, he first became a marketing director in 2007 before heading up advertising for the nation’s largest Nissan dealership in 2009. In 2015 he created the workshop “Jared’s Facebook Masters Class” which is an interactive workshop for small business owners to learn Facebook best practices. Jared’s social media endeavors are all about delivering results and not likes.



Bill Leake – CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.


Day 2 Guest Speakers

Bobby Bowden – Coach Bowden has amassed a record of 377 wins over his coaching career. Which places him in second for all-time among Division 1 coaches. From 1987 to 2000 the Seminoles finished every season with at least 10 wins and in the top 5 of the Associated Press College Football Poll, and the Noles won the national championship in 1993 and 1999. He leads thru his faith, his values and given his coaching success he has a proven formula for success.


Juan Barrera – His leadership and consistently excellent creative execution have brought him peer recognition and lead to over 60 awards. Receiving awards from institutions such as the Dallas Society of Visual Communications, The Art Director’s Club, the American Advertising Federation, American Design Awards and the International Association of Business Communicators.

Manny Diotte – For over 20 years, Manny has been empowering companies and individuals to leave their mark on the world. He is an expert in performance in both professional and personal development. He is a motivator, educator and cancer survivor. Manny has delivered his message to over 3 million people and has helped a great many in overcoming their obstacles.

Record Attendance

When the team at XPEL heard that we were bringing back the Dealer Conference in 2017, everyone was beyond excited and couldn’t wait to get to San Antonio. When the announcement went out worldwide, many of you shared the same excitement and passion for the upcoming annual conference. After all the number crunching and registration was completed we were at an astonishing 125 attendees. Next year we expect to exceed that number and make the event bigger and better, in every way possible.


We can’t wait to see everyone next year for a bigger and better event! Without you, our Dealer Network, we wouldn’t be where we are today. We strive to be the best company with the best customer service. Thank you for attending!