A few weeks before we brought a Bugatti Chiron to SEMA in Las Vegas, we found ourselves in West Palm Beach. Window Film Mag kicked off the annual International Window Film Conference & Tint-Off, and as a Diamond Plus sponsor, you know we had to bring the heat. Beyond XDC, International Window Film Conference & Tint-Off is one of the few events dedicated entirely to the film industry. In its 17th year, the WFCT has grown in scope & scale, highlighting the latest product releases, informational seminars, and an intense install competition. Velos Design Works McLaren 570S on Display at the XPEL Booth Thanks to our friends from The Sign Savers in Miami, we were lucky to have another awesome vehicle on display. Wrapped & protected with ULTIMATE clear bra, the Velos Design Works McLaren 570S was a serious attention grabber. Pushing an excess of 560HP with a top speed just north of 200mph, there's no denying that the papaya orange 570S was the most high performance ride on the floors of WFCT. The other stars of the International Window Film Conference were, you guessed it: our new window films! Along with the soft launch of our VISION Architectural Line, many attendees had a chance to play with PRIME. Offering incredible UV protection & heat rejection, PRIME XR is a serious contender for anyone seeking a high performance window tint option. The Window Film Mag team caught up with our very own Eric Keller to touch briefly on both products in a Day 1 video recap - check out the full clip here. VISION: A New Outlook on Architectural Window Films Just as PRIME is rapidly becoming a go-to for automotive tinters around the world, our VISION series seeks to take the flat glass industry by storm. With an array of architectural glass solutions available, the VISION portfolio is diverse. Need safety or security film? We've got you covered. Searching for a decorative or anti-graffiti application? Look no further. Our VISION series can give you a new outlook on architectural film like no other. Head over to the product page for more info or request a spec sheet today. The Paint Protection Competition and Tint-Off Of course, it wouldn't be the International Window Film Conference without an install competition. There were a handful of XPEL supporters in the WFCT showdown this year, and a few even made it to the finals. Shout out to Jameel from ACE Custom Signs & Dustin from MidWest Tinting for putting XPEL products at the forefront of the competition, and congrats to Andrew & Kyle from Oz Braz for bringing home the gold! Rightfully so, workmanship & finish quality will always supersede brand rivalries. As one of the judges of the PPF installation competition, lead trainer & installation specialist Alex Valencia made sure only the top qualifiers continued on. ONE CONFERENCE TO RULE THEM ALL Miss out on competing during the WFCT? There's another showdown on the horizon. The 2018 XPEL Dealer Conference is coming up, and we've got a competition in the works that will test the limits of any installer. Head over to xpel.com/dealerconference & get your entry locked in before it's too late.