HELLBEE: THE ULTIMATE BOOTH BABE When most people think of the Specialty Equipment Market Association, their mind is awash with widebody kits, neon lights, and generally out-of-this-world automotive customization. For SEMA 2017, we went a different route. A rather expensive route. Quite possibly, the most expensive, clocking in just shy of $4 million USD. If you came through the North Hall, you couldn't miss it - we were the booth with the bright yellow Bugatti Chiron. Completely covered with ULTIMATE clear bra by Protective Film Solutions, the Hell Bee Chiron was an absolute show stopper. It drew crowds all week long, and for many SEMA attendees, it was the first time they'd seen one in person. Our second feature vehicle to grace the booth was none other than a STEALTH wrapped McLaren 720S. Equipped with PRIME XR 35 and XR 70 window film on the sides & front, the 720S was a stunning showcase of XPEL technology. Check out the spec sheets below for more details on both of our SEMA 2017 feature vehicles. SEMA 2017 VIDEO RECAP If you're not into browsing the photo gallery above, we've got a brief video mashup highlighting some of our favorites from the show as well. Take a look for a glimpse at the Hennessey Venom F5, Ken Block's Hoonicorn, the widebody Vossen GTI RS and many more. EXCLUSIVE XPEL AFTER PARTY AT THE PALMS The venue for our SEMA 2017 customer appreciation party got a bit of an upgrade as well. Located off the strip at The Palms, The View was spacious & vivacious with plenty of room to get comfortable while taking in the expanse of Las Vegas below. With drinks flowing & plenty of small bites in circulation, The View shaped up to be a great spot for bringing everyone together. If you missed out on this time around, there's always XPEL Dealer Conference! HONORABLE MENTIONS Beyond the Bugatti & McLaren, there were quite a few other XPEL protected vehicles at SEMA 2017. Among them, Vaughn Gittin Jr.'s STEALTH wrapped "Ultimate Funhaver" F-150. We managed to hitch a ride around the skidpad on the last day of SEMA, and was a highlight of the week. SEMA 2017 IN CLOSING Without a doubt, the 2017 SEMA Show was an awesome experience. The cars were as crazy as ever and we had a blast getting to see a little bit of everything that the industry has to offer. If you missed out this year, be sure to follow along with us on facebook & instagram for the latest event coverage as it unfolds. GEAR UP FOR XDC18 Bummed about missing our party at The Palms? Then don't sleep on #XDC18. February is just around the corner and that can only mean one thing: the return of XPEL Dealer Conference. Next year will be better than ever with a brand new location, an intense installation competition, unique guest speakers & more. Interested? Pop over to xpel.com/dealerconference/ to get registered, and don't hesitate to reach out to your rep with any questions or concerns. See you at XPEL Dealer Conference 2018!